Medical Devices: The Guide to Success in the American Market
After leading the American operations of a company to a successful sale for $1.3 billion and experiencing the challenges of the American market firsthand, Ron Melts established a commercial accelerator for Israeli medical device companies, guiding them to success.
Ron Melts readily admits to making many mistakes in his career. It is this recognition of his past errors that led him to establish a business that helps others avoid them. With a resume that includes seven years leading the American operations of a company, culminating in a $1.3 billion sale, he chose to leverage these mistakes into opportunity.
Melts has lived and worked in the US for 11 years. He began his current career path as US CEO of Equashield, an Israeli medical device company that made the above-mentioned exit under the leadership of CEO and owner, Arik Shem Tov. Although he expanded the company’s customer base from a few dozen hospitals to more than 1,000, Melts readily recognizes he made many mistakes along the way while steering Equashield through the intricacies of local business culture in the medical device field. In his next role, as US CEO of Sight Diagnostics, he saw that the model he built indeed worked, and the company reached the sales stage within a short time.
“I realized we needed to open a commercial accelerator that would help companies in the field shorten their penetration time into the American market, avoid the mistakes I made, and thus lower the cost threshold.
MarketWinch does exactly that,” he says. “We provide a 360-degree solution for companies in the field of medical devices—from establishing and managing the US subsidiary to providing American offices and handling logistics, warehouse operations, and sales.“
Ron Melts – MarketWinch founder and CEO
Ron Melts readily admits to making many mistakes in his career. It is this recognition of his past errors that led him to establish a business that helps others avoid them. With a resume that includes seven years leading the American operations of a company, culminating in a $1.3 billion sale, he chose to leverage these mistakes into opportunity.
Ron Melts – MarketWinch founder and CEO
And the cost?
“Negligible compared to what the process would cost them if they were to do it independently. The timeline is a factor of economic significance, especially for young companies in the field; therefore, MarketWinch provides an essential, not to mention crucial, package.”